Youtube

Google Apologizes For Ads Alongside Offensive Videos on YouTube

Mar 20, 2017 By

Google has been one of the biggest names when it comes to the world of smartphone technology. The company has been around for quite a while now and has introduced various innovations in the way the markets of technology function. They started off with their search engine and expanded into various other sectors. The biggest chunk of Google’s revenue comes from advertising on various platforms. YouTube is one of their biggest platforms and hundreds of millions of dollars are earned from it. Google was recently in a pickle as ads of their high profile clients appeared alongside some offensive videos.

Google had to apologize to Marks and Spencer and HSBC as their ads appeared alongside some offensive videos for the British audiences. The British government too, has stopped their advertising on YouTube following their ads appearing alongside homophobic and anti-semitic videos. Following this various other companies backed out. Britain is the second biggest market for Google (the biggest being the US).

Google generated $7.8 Billion from Britain last year, which accounts for 9% of their revenue. The company needs to ensure that their high priority clients are happy. “I would like to apologize to our partners and advertisers who might have been affected by their ads appearing on controversial content,” Google EMEA President Matt Brittin said at the annual Advertising Week Europe event in London.

As per a report by Reuters, Marks & Spencer, Sainsbury’s and Argos, British banks HSBC and RBS, McDonald’s, the UK branch of advertising group Havas and the BBC had stopped ads. This is indeed a major blow to Google. However it is expected that things will get back to normal after the apology and Google ensuring that the content is displayed properly. A number of ad firms such as Publicis and WPP have been looking at their working relationship with Google moving forward.

10K Subscriber Restriction for YouTube Live Streaming Removed

Mar 18, 2017 By

YouTube is perhaps one of the most popular Google services. When it comes to popularity, it is second to perhaps only Google Search. It has been around for a really long while, and has had various updates over the years. A popular update to YouTube last year brought forward the ability to live stream videos. However, YouTube Live Streaming was restricted only to users who had over 10,000 subscribers. An update to the app today has removed that restriction and the doors have been opened for all users.

YouTube Live Streaming services are now open for all! Over the past few months, a number of services had started supporting live streaming. Facebook Live, Twitter with their Periscope, Instagram Live, Tumblr’s live streaming services, and various other similar apps were allowing the users to go live. YouTube too, being the giant it is in the world of videos on the internet, started off with this feature. However back then this option was restricted only for users with over 10000 subscribers.

The latest update to the app has been rolling out today. You can head over to the Play Store and update your app if it hasn’t automatically rolled out yet. After this update when you click on the floating record button you will get a new option called ‘Go Live’. This works even if you have zero subscribers to broadcast the video to! YouTube is ensuring maximum possible number of users engage with their app, and this is a good step.

The change has been rolling out largely for the Android users, and some iOS users too are getting it. Google is yet to update their website and it still says you need 10,000 subscribers there for YouTube Live Streaming. However, after this update, you dont! Try out the new feature today and let us know your experience in the comments below!

Will Youtube Emerge As The Top Live Streaming Site? Speculations Still Being Made:

Jun 24, 2016 By

YouTube which is the largest online streaming service in the world has recently come under a lot of competition from another application called Periscope. Facebook life has also joined in and has given the classic video streaming application Run for his money and since 2011, YouTube has been facing some issues with user attrition.

It doesn’t mean by any chance that YouTube is Losing popularity completely and neither is it in any way we call as compared to the other applications mentioned. It is just that other single purpose applications like Periscope I just easier to use as compared to YouTube. It is being said that YouTube has realise this and will now try to have the mobile version of its application simplified much like periscope.

The mobile application has a lot of features and in no way is anything less as compared to the web version but as compared to Periscope this application lacks the capacity to live stream videos that have been captured. There has always been an option to record videos while you are using the applications but all these days you were unable to live stream them. But with the new developments in the application that have been promised by YouTube there will be an addition of a large red button that will be able to help you live stream your video while you are recording it. When this feature is introduced, it will be able to put YouTube and Periscope at par with each other.

With the increase of the live streaming trend in the world, live streaming channels have been on the constant rise. Apart from what we generally see over the net, most of the people in the developed countries especially in the United States have concentrated there television on live streaming as well. A simple example of this is Netflix and other search applications like Hulu and even certain premium channels belonging to famous TV channels like HBO. But somehow even though these live media streaming applications have gained a place in the world of an average American, there are a lot of people who was still dependent on YouTube and this may just appear to be the best video streaming application ever.

YouTube Organizes A Humans Workforce To Monitor Wrongful Copyright Takedowns

Mar 1, 2016 By

YouTube has been one of the biggest names when it comes to the world of technology. As the biggest video platform and the world’s second largest search engine, the company has been growing at a very rapid pace, with more and more users viewing and adding content to it every day. YouTube has now been changing the way things work in the world of technology, and the company has ensured that the mistakes they make are not repeated. The company has noticed that there have been many wrongful takedowns of videos on the basis of copyright violations, and they have now assembled a team of humans to tackle the issue.

YouTube has been facing many allegations over unfair and wrongful video takedowns in the name of ‘copyright violations’. The company has admitted that a number of videos have wrongfully been taken down, but they are indeed working on it.

The company has now issued an official blog about it where policy team member Spencer has written that the feedback that the users have had over these takedowns has left an impact, and a team has now been created – “It’s caused us to look closely at our policies and helped us identify areas where we can get better. It’s led us to create a team dedicated to minimizing mistakes and improving the quality of our actions.”

The company has actually apologized for the mistakes that they have committed in the past, and they will now be giving it a greater attention. “We want you to know that we monitor video takedowns very closely, and while we haven’t seen a big change in the overall rate of removals, it’s true that we do make mistakes. For this, we’re sorry and we strive to do better by you, our community.”

This is indeed a reassuring move from YouTube, and the users once again have their faith in the brand restored.

YouTube To Soon Start Live Streaming 360 Degree Videos

Feb 4, 2016 By

Google has been a company which has always looked forward towards the direction of progress. The company has been keeping the fact in mind that it has lagged behind in the world of Virtual Reality when it comes to having a VR device, as despite having the Google Glass as well as the Google Cardboard, two of the first names into Virtual Reality, the company does not have something as substantial as the Hololens or the Oculus or the HTC Vive Pre. The company, however has taken a different approach. If they cant have the device that views the content, they have the storehouse of all the conent! YouTube. As per reports, YouTube is soon expected to live stream 360 degree videos.

Even in 2015, the company had showed interest in investing in 360 degree videos, and according to BuzzFeed News’s sources, YouTube is in talks with camera manufacturers over establishing an infrastructure that facilitates the same.

Users would be able to enjoy an immersive experience in newer worlds, while they sit in their rooms.

However, even if the company does intend at coming out with live streaming of 360 degree videos, there are only a few cameras which could support that at this moment. Even the cameras which do support this tend to have issues with video quality being of a low-output.

A statement from The Verge sums the problems up quite well, stating that: “most cameras capable of producing 360-degree videos shoot several videos at the same time, only pulling together the finalized footage after filming is complete. That’s fine for videos you want to upload later, but to live stream, a platform would need to know the exact specifications of each camera and be capable of processing this information into a coherent video for the stream.”

It looks like we still would have to wait for quite a while before we actually get to see live streaming 360 degree videos.

YouTube Will Soon Support HDR Videos – CES 2016 Announcement:

Jan 9, 2016 By

Trends – one of the most controversial things. Some might suggest going against the wind is the best thing to do. However, the wiser ones might say it is statistically right to go with the trend and to capitalize on it. The current trend in the markets of video streaming is that of the HDR Videos support, and YouTube has now become the latest name in the markets which will support the High Dynamic Range.

YouTube now joins an elite club, that which was composed of only Amazon and Netflix, which provided support for HDR Videos. This speculation was around the markets ever since Netflix and Amazon entered into it, and especially because Google does believe Netflix to be a genuine threat to YouTube. It has already beaten YouTube in terms of data consumption in the US broadband. This news that HDR Videos were to be supported by YouTube was made official by the company at CES 2016.

Though a news which was announced for only a few seconds, while the company was discussing 360 degree videos, and about adding more content to YouTube it was mentioned by Robert Kyncl, YouTube’s Chief Business Officer.

Users will need an HDR compatible TV to watch this content. The HDR videos are now the next step towards a better video quality, the next logical step after HD content. Also, while this was made official at CES, many manufacturers also announced their TV sets which support HDR content – including giants like LG, Panasonic and Sony.

However, no further details were made available, and even this was just casually dropped in during a conversation. Considering the massive impact it might have on the quality of videos, it was really a big announcement. The company made no further comments on it, and when a YouTube representative was asked on when they plan to release the HDR support, he only responded by saying ‘sometime this year’.

HDR Videos on YouTube sound really appealing, and is worth the wait!