Samsung is the company which holds the distinction of being the largest player in the markets of smartphone technology. The company has been around for a long time and was a quick mover as they rapidly adapted to the ways of the Android technology. However, when it comes to having the ultimate authority, it’s always Google who gets the last laugh. Samsung learnt this lesson today after they tried some muscle flexing in the markets after introducing their ad blocking APIs.
Samsung, following the footsteps of Apple and ASUS is now aiming at blocking ads on their default browser, and have also allowed ad blocking APIs which third party developers could use. However, Google, for who the advertising income forms a significant amount of their profits, would never have allowed this.
AdBlock Fast, the plugin which helped Samsung browsers block the ads has now been pulled down from the Google Play Store. This had been developed by Rocketship Apps, who have now received a message from Google saying
“Hi Developers at Rocketship Apps,
I reviewed Adblock Fast, com.rocketshipapps.adblockfast, and found that it violates section 4.4 of the Developer Distribution Agreement. This particular app has been disabled as a policy strike.
Just as a reminder, you’ve agreed to follow the Google Play Developer Program Policies and additional enforcement could occur if there are further policy issues with your apps.
If you’ve reviewed the policies and feel this rejection may have been in error, please reach out to our policy support team. One of my colleagues will get back to you within 2 business days.
I appreciate your support of Google Play!”
It now looks like Google is not going to allow any third-party app the power to block ads on another company’s products, even if they have a mutual agreement over the same. However, Firefox allows ad blockers to be installed on its Android browser as plug-ins, but via the browser itself.
It now looks like if Samsung has to pull off something similar they would need to do it via their own app store which comes pre-loaded with the OS.