A shocking truth has gripped the world’s premium tech company; Apple has been forced to cut down on iPhone production even further.
The sales graph for the iPhone first started dipping back in the year 2015, when even by the year end, there was still a long line of iPhone 6S phones waiting in Apple’s warehouses and stores to be sold off. Despite good marketing moves, the phone seemed to move really slowly in the market, further causing sales figures to plummet. The Cupertino giant resorted to desperate ways to keep itself afloat; the production had to be cut down by 20%.
However, this strong move by Apple has had little effect on the phone’s reception and movement through the market. The iPhone 7 shows signs for slow sales, further causing Apple to come to a major conclusion – to cut the production of the Phone further by 10%, which would affect the iPhone 7 and the iPhone 7 plus. The premium phone manufacturer has not relented to this sales crunch and has not declared any price cuts to get the stock to move.
The reasons for this fall in sales that have been assessed by experts range from failure to meet phone demand due to lack of steady supply of camera sensors, to the inability of the company to rouse the interest of people with the new phones that they make. Users have often come up with the monotony of design and features.
Experts are of the view that the demand of the iPhone 7 in Japan might remain steady because of the high availability of places to make contactless payments. The iPhone 7, being well compatible with the contactless IC chip readers that are available in the country provide a lucrative sales ground. Despite this, the companies in Japan that make components for the Phones and also its contemporaries in Asia are going to face a crunch with the falling demand for the phone.