One of the most popular names in the world of communication technology, Snapchat has been rising up the ranks rather quickly. Only four years old and 400 million users strong, the company has been coming out with a large number of updates and upgrades for the users and has been gaining a large number of users off late. In one of the latest updates in the world of technology, Snapchat has now been gaining a large number of users. The company has now equaled Facebook in terms of video views.
Of late, Snapchat had been recorded 6 Billion video views, and the company has now announced that they have reached the golden number – 8 Billion video views. The number is rather special because 8 Billion video views is what Facebook has been achieving.
Rivaling Facebook is quite a tough task as Facebook has a large number of users backing them up. Facebook has over 1.6 Billion users, and with just 25% of their user base, Snapchat still manages to gain an equal number of video views. Many have also alleged that Facebook inflates these numbers as the company shows a ‘video view’ as only three seconds.
With these impressive numbers coming out, Snapchat has been luring more and more marketers towards them, claiming their stake as the number one player in the markets when it comes to the world of video based marketing. The appeal of this application has been in teens and young adults, and the app has strongly taken the markets of age groups 13-25.
Snapchat has been adding many new updates to their app, most noticeably the birthday lens in the recent times, as well as the sale of custom Geofilters at as low as $5! The company has been progressing rapidly, and looks like it is all set to gain a major momentum in the days to follow.