Microsoft has been a company which has always believed in creating products which live up to the brand’s identity.
The products that Microsoft creates reflect the brands values and their vision.
Microsoft believes in producing products which are not only sturdy, but are objects to which a user can develop a long term loyalty.
The company has, off the last few years entered into the hardware division.
The profits too, have been good for them, as the company’s profits have risen by over 100% this time around when we consider their hardware division, the surface pro alone has managed to get over $888 Million for the firm.
However, one dark spot in their glorious hardware productions venture has been that of the Microsoft mobiles division.
The company has faced major losses when it comes to the Microsoft Mobiles and the Nokia deal has cost them a major loss – that of over 7.6 Billion USD.
The same has cost the company over 7,800 jobs across the world.
Microsoft has been expected to sell off their mobile phones division according to various reports, but however, it seems that the company has not yet given up on their dream for a push towards the mobile phones division.
It is expected that the much awaited Lumia 950 and Lumia 950 XL will not be cancelled after all!
The company is indeed planning to release the phones and that too at the previously expected price tag of $600 and $650.
The phones are expected to be priced at a premium rate, and are going to be specially marked up at a price higher than the usual prices for Lumia phones.
These phones will be priced higher than the usual because the company wants to create the impression of a ‘premium’ device as the Lumia phones have lacked an obvious leader in form of a flagship device.
There were various rumours online which had said that the company plans to shut down the division, but contrary to popular opinion Microsoft is going to do nothing of that sort!
The Lumia 950 and Lumia 950 XL will indeed be released and the release date is expected to be around the month of September to October, as the company plans to have it out the latest by the 10th of October which literally reads 10/10, correlating to the number of Windows 10.
Are you excited for this release?