Flash sales have become a major trend in India off late.
Many retailers are trying their luck with these sales.
With a large turnout everytime there’s a flash sale, companies as well as the e-tailers are in a profit.
The trend was started by Motorola and Xiaomi, on the popular e-tail website Flipkart, while Micromax, the biggest rival brand for Motorola as well as Xiaomi is now planning to launch their own flash sale, and also on the rival site of Flipkart – Amazon India.
Micromax has been a name which was quite irrelevant a few years ago but has gained a major following in the recent years.
With Micromax setting their eyes on the big fish in the market, the company is all set to attack Xiaomi as they plan to release their own range of fitness bands under the Yu branding.
Micromax is competing against the Xiaomi Mi Band, which is also priced at the same price and is being sold in a similar manner using flash sales and e-tail websites.
Micromax is obviously a much more trusted brand in India than Xiaomi and it is expected that Micromax has a major advantage over Xiaomi when it comes to the release of the fitness band.
Though India is not traditionally a country where ‘fitness bands’ are popular, trends are slowly changing.
The Xiaomi bands did meet with initial success and the YuFit Bands are also expected to get a major public support.
Micromax has decided to sell the YuFit Fitness bands as a part of a flash sale on Amazon India, on the 29th of July, at a price of Rs. 999.
The pricing of the band is an obvious hint that the company is indeed entering into a marketing war with Xiaomi and is planning to release their bands to stop the attack of Xiaomi.
Xiaomi has been becoming a popular name in India as the company has been selling phones like hot cakes, as they offer their phones at a cheaper rate and feature top-specs, along with a sleek, good looking design and decent cameras.
Micromax however has been retaliating well and is still the number one selling brand in India. This seems interesting to watch as the war has been intense between the two brands. Are you a user of fitness bands?
Which one would you prefer – the Xiaomi Mi Band or the Micromax YuFit band? Why? Comment below and let us know your views.