Google is a strict invigilator when it comes to publishing ads online. Despite implementing strict standards on its massive ad network, several fraudsters end up using the biggest virtual advertisement portal for nefarious purposes. Nevertheless, being the global technology giant, Google is set on using its own analytics to resolve this issue. After thoroughly checking last year’s data, the company claimed it had removed about 1.7 Billion Google ads that violated its advertisement and promotion policies. Shockingly, the number was twice as that of the previous year.
In last few months, the company was caught up in the web of fake news. After their newly-optimized search analytics removed both legit as well as unreliable news feed from the system, the company updated its ad network to increase the visibility of legit news.
Secondly, seeing that the number of fake adverts is rising at an alarming number, the company decided to change its Google ads policy in 2016. The new policy was introduced in July 2016. It aimed at tracking predatory or misleading ads, especially the commercials involving payday loan, unapproved pharmaceuticals, deceptive and counterfeit products. Following their new ad removal campaign, approximately five million Google ads were eliminated from the Google ad network.
But this isn’t all! Simultaneously, the company has been working on its ad-spotting technology that could remove shady Google ads swiftly and more efficiently. They’ve launched a feature called ‘Trick to click’ that comes with system warning. Since ads can lead you to potentially harmful sources, most of the shady looking ads come with system warning.
Additionally, they’d devoted their time to ‘tabloid clocking’ or ‘clickbait advertising’. The clickbait ads are falsely presented in a tabloid-like form to gain attention. About 1,300 fake accounts involved in this issue and 22 ‘clockers’ were busted last year.
Regardless of Google strengthening their policies, the battle doesn’t end here. The scammers regularly come up with elaborate methods to trick their system. Nevertheless, the company is bent on creating an open, sustainable and spam-free ad network for both the consumers as well as the providers in future.